The Evolution of Makeup

The makeup industry is ever evolving, there are new trends out all the time, it’s hard to keep up sometimes.  I have recently taken a bit more interest in makeup and how I wear it. I’ve always loved makeup but I was one of those girls that never really had a massive collection of loads of different shades of eyeshadow and lipsticks etc, I just had a handful of neutral colours that worked with my skin colour.  Even to this day it’s not a big collection, purely because I went with what I know and stayed safe I didn’t want to experiment too much, but hence I’m starting to explore this a bit more. As you can see below that’s the extent of my makeup!

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I have ordered a new eyeshadow pallet which I am really happy with from Mellow Cosmetics and I cant wait to start using it.

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I alway’s thought I knew a lot about makeup, but after watching a few tutorials online, I realise just how little I know.  It’s not as simple as slapping on some foundation, loose powder, mascara and lippy!  Oh no, it’s all about contouring and highlighting now, plus there are so many different products that offer different looks and even the type of brushes we use are endless.  It’s a lot to take in especially if you are unfamiliar with it all, I mean where do you start?  I guess it’s all trial and error.

So with my realisation of how little I know I was curious about makeup and how it has evolved over so many decades.  I started to dig a little on the internet to see what I can find I looked through all the decades and read all about it and thought I would share a snapshot of each one with you and show you how far we have come with makeup.

1910’s

1910

During the 1910 era World War 1 was near so women wearing makeup at this time was taboo.  The makeup trend was limited to pink cheeks, small amounts of lipstick and vaseline on your eyelids were all that you could wear.

1920’s

1920

In this decade things really changed, it was the flapper era!  Foundation that was worn was a very pale shade.  The lipsticks where a deep red shade with a distinct bow-shaped application. Kohl eyeliner was used, and they didn’t hold back either (I think they were making up for the decade before) it was applied really heavily.  Lots of rouge (blush) was applied only on the apples of your cheeks in a circle.  Shorter hair especially the finger wave style was in too.

1930’s

1930

In the 1930’s foundations were more of an ivory hue and applied heavily.  Eyebrows were very thin and had high arches.  The cat’s eye effect with eyeliner had started out.  Lipstick colours were deep reds, maroons, browns & raspberry.

1940’s

1940

During 1940 World War 2 took place, which meant a lot of the women were expected to put their best face on and head to the workplace. But because of the war makeup was rationed and there was not a lot of options.  Fuller eyebrows were back, makeup was lighter giving a more natural look.  Mascara and eyeliner were used but very sparingly and red lips made a comeback.

1950’s

1950

The war was over which meant makeup was back in full force and there were no shortages. This era’s makeup was inspired by so many great Hollywood leading ladies, Elizabeth Taylor, Marilyn Monroe, Grace Kelly, Audrey Hepburn and Ava Gardner!  Foundations were applied thicker smoothing out the skin and covering up imperfections.  Thick dramatic layers of eyeliner and mascara was used.  The cat eye effect was back.  Lipsticks were bright reds or cherry.

1960’s

1960

Well this decade was flipped on its head!  Famous model at the time Twiggy, set off a few trends.  Red lips were out, it was more nude lipsticks during this time.  Foundation was lighter and blending of different shades of eyeshadow became popular.  Vivid eyes were in and applying mascara thickly on both your top and bottom lashes was created.

1970’s

1970

The 70’s era brought a whole lot of stuff to the table.  The big thing was tanning as well as lot’s and lot’s of bronzer!  SPF products were introduced in the 70’s and more women started to work on their skin care routines. In the 70’s the approach was less is more in terms of makeup and women opted for more natural and nude colours.  Long feathered hairstyles were also huge, you can thank Farrah Fawcett for that one!

1980’s

1980

This decade everything about it was big! Big hair and bold colours.  In regards to makeup so much was around at the time I think it was more like lets put it all on and see what happens!  The 80’s were influenced a lot by music especially with the likes of Madonna, Cyndi Lauper and Boy George.  Concealer was used to hide imperfections with foundation on top.  Bright eyeshadow were applied and sometimes even clashing colours. Blush was huge giving people crazy cheekbones and bright shades of lipsticks were used.

1990’s

1990

 

When this decade came around I think, everyone took a step back and thought, “whoa time to tone it down a bit!”  This decade was influenced by the catwalk, when the Supermodels graced the covers of most magazines and TV commercials.  The 90’s was an all over very natural and nude look.  Eyebrows were shaped and defined.  Eyeshadow was blended but more to the natural tones and mascara and eyeliner were used sparingly. Blush was used but again to more natural toned down colour.  Don’t forget the 90’s also saw the Gothic look with dramatic eyes and pale foundation, but not many opted for that trend.

2000’s

2000

Everything about this decade was all about shine!  From shimmer eyeshadow to lip gloss.  Lipgloss in every colour was all the rage.  Botox was also in and spray tans!  This decade saw the rise of trout pout everyone was getting their lips plumped or if you couldn’t afford that then just pout when you’re getting your photo taken.  Foundations were a little heavier and browner to give you a sun kissed look.

2010’s

2010

Since we are still in the current decade I’m not sure where the trends will go.  Now there is contouring to give your face shape and highlighting to give you that dewy look.  You could either go for a heavy matte foundation look as well.  Fuller eyebrows are definitely in and bold eyes.  False eyelashes are all the rage now, but I have never tried them myself.  Matte lipsticks and lip paints are also in.  I think makeup in this decade is more adaptable, you could go either way heavy and dramatic or light with a dewy look.

I thoroughly enjoyed looking through all the different makeup trends through the decades and I hope you enjoy it too.

Do you have a favourite decade?  Which is it?

Over the next few weeks I will be featuring some of our very talented New Zealand make up artists who are going to shed some light on makeup with a little Q&A.   So stay tuned!

Ronell x

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